POP VIDEO CLIP – KANE GANG

In the music video for ‘Closest thing to Heaven’ by the Kane gang they use a number of composition rules including rule of thirds, shapes and lines, and leading the eye.
Through the performance parts of the video, the lead singer is always positioned to the left of the screen therefore, according to the rule of thirds, making him seem ‘good’. When the other band members are on screen they create a dynamic triangle, one of the strongest images you can use in a pop video.
In one sequence, the lines of the shot are significant. There is a path running down the centre of the screen which opens out at the end; this connotes moving on to better things. Also the person running down the path is moving along the y axis from top to bottom connoting easy decent and carefree attitude.
Finally, at various instances, the video leads our eye - sometimes unintentionally. In one shot, as the main character in running down a pavement on the left of the screen, a car drives past from left to right, immediately leading our eye to the right of the screen. This is almost definitely unintentional as is serves no real purpose and momentarily distracts us from the narrative.