The band has been performing together for 5 years now after meeting at university doing a music degree. They were originally very controversial in terms of image but recently have become more commercial to appeal to a wider demographic. They have, however, managed to keep their signature political undertones within their music. In terms of future development, seeing as they are signed by an independent record company, they probably wont be making any drastic changes in the near future, as they are fairly happy with where they are at the moment in terms of their overall image.
The bands primary influences include:
· Muse (www.muse.mu/)
· Muse (www.muse.mu/)
· Rage Against The Machine (www.ratm.com/)
· Queens Of The Stone Age (www.qotsa.com/)
· Against Me (www.againstme.net/)
They are very much a stadium rock band with a political twist and therefore some of their competitors include
· Kasabian (http://www.kasabian.co.uk/)
· The Enemy (http://www.theenemy.com/)
· Reverend And The Makers (http://www.iamreverend.com/)
The genre helps shape the bands image in terms of appearance. The band sticks to conventional rock stereotypes such as skinny jeans, sponsor t-shirts, long hair, black ect.
The Band are signed to an independent record label along with a number of other up and coming rock bands similar to them. This choice of label makes the possibilities of development unlimited because the band is almost completely in control of their own image.
The bands audience is comprised mainly of 18-35 year old white males (A, B, C on the JICTAR social scale). The typical lifestyle a fan may demonstrate is the classic ‘sex, drugs and rock and roll’ mentality. Although they must be fairly educated seeing as the bands music confronts some fairly complex and mature politics.
The bands audience is comprised mainly of 18-35 year old white males (A, B, C on the JICTAR social scale). The typical lifestyle a fan may demonstrate is the classic ‘sex, drugs and rock and roll’ mentality. Although they must be fairly educated seeing as the bands music confronts some fairly complex and mature politics.
The band has a fairly organic sound, meaning their music is more honest and designed for a niche market. As opposed to a synthetic sound designed for a more popular commercial scene. I obtained this information from “Producing Pop” by Keith Negus (Longman 2000).
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